Psykologien bag vore irrationelle beslutninger

24. maj 2016

Det er ikke altid vi selv er herre over vore valg. Nogle gange kan man komme frem til kassen i supermarkedet med nogle helt andre varer end de planlagte.

Supermarkederne ved det godt! Derfor indretter de gerne så vi “falder i” på vej rundt.

Men vi foretager også irrationelle valg i mange andre situationer. I denne video fra TED Ed kan du komme lidt tættere på nogle af de irrationelle – men forudsigelige – valg vi foretager. God fornøjelse!

Vil du vide mere? Så prøv at kigge på bogen Hulemænd i habitter, der giver en god indførsel i adfærdsøkonomi.

Du kan læse det første kapitel her – så kan du foretage en rationel beslutning om dit køb 🙂

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Psykologien bag vore irrationelle beslutninger

Få mail når der er nyt​

Online-kursus i nudging og adfærdsdesign

Lær mere om adfærdsøkonomi

Hulemænd i habitter – 3. udgave

Ved kunder hvad de vil have i fremtiden?

Mobilefirst er en skrøne

Pas på etikken i adfærdsdesign

Få mail når der er nyt