Klikker dine kunder ikke nok på dine CTAer? Kommer dine kunder ikke ind i butikken? Gør dine kolleger ikke altid som de skal? Eller overholder du ikke altid din investeringsstrategi?
Vores – ofte irrationelle – adfærd gør det svært at gennemføre forandringer, få kunder til at købe og kan ramme din privatøkonomi hårdt.
Mit mål er at øge sandsynligheden for at du når i mål, ved at du kender den indre hulemand, der fører til irrationel adfærd. Tal til hulemanden i dig selv eller andre, og nå i mål.
For alle kan bruge et venligt puf.
Meget tyder på at vi mennesker er meget mere ens – eller gennemsnitlige – end vi går rundt og tror.
Det kan du bruge i din kommunikation til din målgruppe og få bedre resultater!
Det er også derfor vi hedder Average Joe – for vi er alle gennemsnitlige.
If you are like most people, then like most people, you don't know you're like most people.
Daniel Gilbert Tweet
Udtrykkene average Joe og average Jane (for kvinder) bruges primært i Nordamerika til at referere til en helt gennemsnitlig person, typisk en amerikaner. Det kan bruges både til at give billedet af en hypotetisk “fuldstændig gennemsnitlig person” eller til at beskrive en eksisterende person
(Kilde: Wikipedia)
Vil du vide mere om adfærdsøkonomi? Så er du kommet til rette sted. Her kan du få rådgivning om nudging, adfærdsdesign, investorpsykologi og adfærdsledelse. Enten via mine bøger, foredrag, podcast, workshops eller undervisning.
Mit navn er Jens Balle og jeg har siden 2004 beskæftiget mig med adfærdsøkonomi, nudge, adfærdsdesign, investorpsykologi, gamification og andre koncepter, omkring den måde vore hjerner behandler data.
Velkommen til!
Jens Balle
Du kan til enhver tid afmelde dig e-mails med et enkelt klik!
Samarbejdspartnere
Jeg samarbejder blandt andre med:
Sammen med IBC Kurser og Konsulenthus udbyder jeg kurset Adfærdsdesign og nudging. Desuden underviser jeg også på Social Media Manager, Digital Marketing Manager og Trivselsambassadør.
Jeg holder løbende webinarer om investering på Aktiedysten. Desuden samarbejder vi om investeringsspil i Investeringskonkurrence på arbejdspladsen.
På Montus Business Academy underviser jeg på en konference om nudging i både København og Aarhus – Nudging – hjælp andre med at træffe de rigtige beslutninger.
Vi du også på listen?
Har du en ide til et samarbejde? Tag fat i mig på 30248403 eller send en mail til jens@averagejoe.dk
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