Må temperaturen bestemme prisen?

31. oktober 2019

Udbud og efterspørgsel er en af teorierne bag prissætning og produktion. Men hvis man prøver at bruge den i salget, kan det give bagslag.

Jeg tror næsten det er en teori, de fleste har hørt om. Når efterspørgslen på et produkt stiger, så bør prisen stige. Og omvendt. Alligevel er det ikke altid forbrugerne vil acceptere en sådan strategi.

I hvert fald fik Coca Cola problemer, da de ville hæve priserne i deres sodavandsautomater om sommeren – hvor efterspørgslen er lav.

Omvendt accepterer vi at Ejner Hessel giver rabat på vinterdæk, når vi har plusgrader.

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Må temperaturen bestemme prisen?

Få mail når der er nyt​

Online-kursus i nudging og adfærdsdesign

Lær mere om adfærdsøkonomi

Hulemænd i habitter – 3. udgave

Ved kunder hvad de vil have i fremtiden?

Mobilefirst er en skrøne

Pas på etikken i adfærdsdesign

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