Forventninger påvirker vores oplevelse ??

19. september 2019

Vi ser ikke verden som den er, men som vi forventer den er. Vores smagsoplevelse kan blive påvirket af det vi ser.

Der er lavet mange forsøg med vin, der illustrerer at vi ikke er så rationelle altid. For vores smagsløg bliver påvirket af vore forventninger. Det taler jeg om her:

Her kan du læse om forsøget med sommelierer.

Her kan du læse om forventninger til vin – selvom det er den samme.

Og her kan du læse om effekten af at vide, at en vin er dyr.

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Forventninger påvirker vores oplevelse ??

Få mail når der er nyt​

Online-kursus i nudging og adfærdsdesign

Lær mere om adfærdsøkonomi

Hulemænd i habitter – 3. udgave

Ved kunder hvad de vil have i fremtiden?

Mobilefirst er en skrøne

Pas på etikken i adfærdsdesign

Få mail når der er nyt